Logo's unveiled for butterfly palace

Charlene Arinsen

By MICHAEL YPARREA
Times Press Recorder
Nipomo, California
June 4, 1999

Artist,
Charlene Arinsen

SAN LUIS OBISPO - Sheila Boone watched proudly Wednesday as several graphic design students at Cal Poly unveiled a piece of her dream in sharp, vivid strokes of bright color. "They are absolutely fantastic," she said looking over nearly a dozen logo renderings of the Western Monarch created by the students that lined the wall in brilliant shades of reds, yellows and oranges.

Each of the designs incorporated the ambitious vision Boone has been working on the past couple years building a multi-million dollar living museum on the Central Coast dedicated to the study and preservation of the Western Monarch.

"The hard part is going to be choosing which one we're going to use, although we already have a pretty good idea," Boone said.

Once picked, the logo will be used to promote the Daniel Boone Butterfly Palace, appearing on everything from T-shirts to corn-pany business cards and stationary.

Logo Design

From the left: Mr. Al Simon, Johnson and Johnson, Danielle Siabene, KCOY television, Professor Mary LaPorte (back row), Cal Poly School of Design, Mr Bob Brown, President of Speedling Inc., Dr Mark Shelton, Assistant Dean of Agriculture, Sheila Boone, President, Daniel Boone Butterfly Palace
Mary LaPorte, a professor with the Art and Design Department at Cal Poly, said the Butterfly Palace was one of three corporations her students were allowed to choose from to design a logo. Many of her students were excited to have one of the Central Coast's brightest treasures as the subject of their project, LaPorte said.

"They prefer projects that give them practical general experience with a changing media. In this case, it was all about the preservation of the butterfly."

LogoFor artist Charlene Arinsen, whose logo featured a butterfly fluttering on a hand with the slogan "Save our home," the project also served as an educational tool to learn about the dangers facing wintering monarchs.

"I'm excited that I can participate in its preservation and help promote awareness," she said. Increased pesticide use, urban sprawl and even disease being harbored by Monterey pines are being blamed for drastic decreases in the population of wintering Western Monarchs. In Cayucos alone, recent estimates indicate the number of monarchs have plummeted to one-tenth of what it was last year.

Boone currently is in the midst of securing a site to build her dream, including a 280 acre parcel off Frontage Road in Nipomo.

"We have a major environmental treasure here, and we have to preserve it before it's too late," she said. She is now focusing on the backing and support of local businesses, and particularly the agricultural community.


Copyright © S. Boone Productions, Siamak Sehat, Photographer

 

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